CEO Björn Caviezel leaves Heidiland Tourism after nine years

Björn Caviezel is leaving Heidiland Tourism at the end of the year. After nine years in the service of the tourism organisation, the time has come for the director to take the next step professionally.


The 41-year-old's time at the helm of Heidiland Tourism will come to an end on 31 December 2017. Heidiland Tourism began operating under Caviezel's leadership in 2009 and today markets the area from Lake Walen to the gates of Chur under the "Heidiland" brand from a single source, operates three tourist offices (Unterterzen, Flumserberg, Bad Ragaz), an information point (Maienfeld) and a souvenir shop in the "Marché Heidiland" motorway service station.

"The unusually long period of office by industry standards alone shows how exciting and satisfying my work has always been," says Caviezel. The timing for a change is also ideal from the company's point of view, as he is leaving behind a healthy and modern tourism organisation that is well equipped for the challenges of the future. Where he will go and who will succeed him is still open.

Under Caviezel's management, Heidiland Tourism quickly developed into a modern tourism organisation after its launch in 2009, which is now well positioned and positioned in a national comparison. Despite a difficult market environment and declining visitor tax revenues, the organisation has been able to continue to develop thanks to strict cost management and is now in good financial health, according to a statement.

Currently, the organisation's main tasks include online sales (including its own sales solution for hotels and holiday apartments), support for tourism partners (including in the digital area) and the marketing of the region's tourism offering within the framework of six strategic business fields (SGF), in which it works closely with tourism partners. This is also where Caviezel sees the greatest success in recent years: "We are proud that we have managed to have all partners in the same boat over all these years, which is not a matter of course in our heterogeneous, cross-cantonal destination area".

In the last nine years, Heidiland Tourism has repeatedly been able to draw attention to itself on the national and international market. Milestones include the appearance as a guest region at the largest Swiss public holiday fair Fespo in Zurich in 2011, the Tour de Suisse finals in 2013 in Bad Ragaz and on the Flumserberg, the development of strategic marketing cooperations with strong third-party brands such as VfL Wolfsburg, the Cologne Sharks and CEWE, as well as the long-standing ambassadorial collaboration with pop star Stefan Roos, which has also resulted in two "Heidiland" songs. In addition, the area of guest information could also be constantly developed further, currently with the reconstruction of the guest information points. "A highlight was the integration of the Bündner Herrschaft in 2011 and the fact that in recent years we have been able to attract additional funding for tourism in the double-digit millions to the region, from which our partners have been able to benefit," concludes Björn Caviezel in his personal summary.

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