Goldbach Interactive gets two new managing directors

Following Goldbach Interactive's focus on performance marketing and completion of its reorganization into an integrated DACH agency, Goldbach Group is now aligning the management of the Marketing Services division with this new structure.


After Goldbach Interactive was able to refocus as a digital agency with a targeted orientation towards performance marketing, and following the completion of the reorganization to become an integrated DACH agency with cross-location competence areas, the Goldbach Group is now also aligning the management of the Marketing Services business division with this new structure. Mike Wippel (pictured right) and Sascha Frommhund, founder and managing director of Goldbach Interactive Austria, will assume responsibility for the Marketing Services business unit at the Zurich, Constance and Vienna locations as co-managing directors as of April 10, 2017.

Martin Radelfinger, Chairman of the Board of Directors of Goldbach Interactive (Switzerland): "Sascha Frommhund and Mike Wippel have built up one of the most successful performance marketing agencies in the German-speaking region at the Vienna location within five years. The two founders have qualified for this task through the quality of their services, the impressive client portfolio and their inspiring entrepreneurial performance."

Sascha Frommhund and Mike Wippel: "We are very pleased about this exciting challenge and the trust that the Goldbach Group has placed in us. The first indications of the past four months have already shown that the course of the new Goldbach Interactive DACH is right. Now it's a matter of continuing on this course and setting up the agency for sustainable success."

Dieter Fassbender, Co-Managing Director Goldbach Interactive (Switzerland), has decided to leave the company at the end of April to pursue new challenges.

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