New management at Calydo
At the beginning of 2017, there was a change of leadership at Calydo. Daniel Meier, CEO Brand Leadership Circle, who had led the company ad interim since its foundation, handed over the management to Bettina Schoch (Managing Director) and her deputy Lukas Hotz (Deputy Managing Director).
The company, which is part of the Brand Leadership Circle, was founded in April 2016. Thanks to the merger of four existing teams with expertise in digital, motion, content, and marketing, Calydo was able to position itself as a full-service provider with an integral offering from day one. Already in the first year, important new clients (among others Wüest Partner, Zug Estates, Nidwaldner Kantonalbank) were acquired and the team was expanded to 25 people. What is unique about Calydo is the breadth of its expertise. The company has its own specialists from A for analytics to UX for user experience. Special focus is placed on content marketing, digital platforms and community management, as well as customer experience.
At the beginning of 2017, Daniel Meier, CEO Brand Leadership Circle, who had led the company on an interim basis since its founding, handed over the management to Bettina Schoch. She acted as Director Consulting and Deputy Managing Director since the founding. Prior to that, Bettina Schoch led the communications team at Knobel Corporate Communications. She has been working as a consultant for more than seven years, her background is in media and communication studies. Bettina Schoch leads Calydo together with Lukas Hotz, Director Digital & Motion and Deputy Managing Director. Calydo's management team will be further strengthened during 2017.
