MICE-tip with new editor-in-chief and new concept
Beim Special-Interest-Magazin «MICE-tip – Tagungen & Events organisieren» gab es einen Sessel-Wechsel. Neue Chefredaktorin ist Stephanie Günzler. Die 40-jährige Journalistin tritt damit die Nachfolge von Urs Hirt an.
The 62-year-old has headed the editorial team for five years and is now turning to other areas of focus within Primus Verlag. Stephanie Günzler was previously deputy editor-in-chief of the publication and has taken over to implement the extensive relaunch. The "MICE-tip" appears from Wednesday in new Design and with completely revised concept. Above all the councellor topics for Event organizers were developed. In addition in the focus are Event location news from in and foreign country, Tipps to topics such as Catering, sponsor search or marketing as well as evaluations and interviews to the Mice-Markt Switzerland. The magazine for meetings, incentives, conventions and events (MICE for short) is published four times a year.
Primus Publishing Ltd. is a Swiss specialist publisher of tourism publications. In addition to the weekly trade magazines Travel Inside (German) and Travel Inside (French), the publishing house also publishes the magazines MICE-tip - Tagungen & Events organisieren and Business Traveltip, as well as the consumer magazines traveltip (German and French), Cruisetip and Honeymoontip.
