Ex-Goldbach CMO Klaus Nadler becomes new Carat CEO in Germany
The Dentsu Aegis Network appoints Klaus Nadler as CEO Carat in Germany. Nadler was most recently Chief Marketing Officers and Executive Board Member at Goldbach.
In his new role, Klaus Nadler will be a member of the German Executive Board and work closely with Zoja Paskaljevic, CEO Dentsu Aegis Network and Georg Berzbach, COO Media Dentsu Aegis Network. Effective February 15, 2017, Klaus Nadler will thus be responsible for Dentsu Aegis Network's largest communications brand in Germany. In his new role, he will lead the Carat team and the activities and results of the Carat Group across the three locations Wiesbaden, Hamburg and Düsseldorf.
In addition to his responsibilities in traditional marketing and product management, Nadler laid the foundation for the future digital transformation of the media business at Goldbach with the founding of Goldbach Digital Services and was largely responsible for the strategic development of the German business in the form of Goldbach Germany. In addition, he initiated the comprehensive restructuring and realignment of the digital agency division - Goldbach Interactive - last year, which he also managed operationally on an interim basis.
With more than 20 years of experience in the communications, digital and technology industries, Klaus Nadler is a strategic all-rounder and entrepreneurial industry expert. Before joining Goldbach, he headed GroupM in Switzerland since 2012.
