NZZ restructures chief editorial office and expands marketing activities

The Board of Directors of the NZZ Media Group appoints Anita Zielina as Head of Digital Products for all publishing divisions. At the same time, the Group is establishing a central marketing organization and appoints Daniel Wechlin as Deputy Editor-in-Chief of the NZZ.


Revenues from the reader market continue to gain in importance for the publishing divisions of the NZZ Media Group. Against this backdrop, it is realigning its digital product development and marketing across the group and strengthening the NZZ editor-in-chief.

As of 1 January 2017, Anita Zielina will take over the further development of the existing and the development of new digital products of NZZ Medien as well as the regional media as Head of Digital Products (Chief Product Officer). Previously, as Editor-in-Chief, she was responsible for the digital products of the NZZ and implemented the digital strategy of the NZZ together with the Editor-in-Chief. In the new role, Anita Zielina will become a member of the Executive Board. "By setting up this important task at the interface of technology, editorial and marketing across the group, we are strengthening the digital transformation process of all publishing business areas," says Veit Dengler, CEO of the NZZ Media Group.

In order to further increase reader market revenues, NZZ Medien and the regional media are jointly establishing a central marketing organization. Mirko Marxen, who was previously responsible for subscription marketing for NZZ Medien, will head the new "Customer Marketing" unit. "Our goal is to use the tools and processes successfully introduced at NZZ Medien for the regional media as well, and to increase the number of paying customers for the group as a whole," explains Steven Neubauer, Managing Director NZZ Medien, to whom Mirko Marxen will continue to report. The expanded "Customer Marketing" team will start in the course of 2017.

Daniel Wechlin becomes deputy editor-in-chief

As part of the change in the division of responsibilities, the "Neue Zürcher Zeitung" is reorganizing its editor-in-chief. The Board of Directors appoints Daniel Wechlin as Deputy Editor-in-Chief. He will focus on the editorial organisation from 1 January 2017 and, together with deputy editor-in-chief Colette Gradwohl and deputy editor-in-chief Thomas Stamm, will manage the day-to-day operations of the "Neue Zürcher Zeitung" and Luzi Bernet will continue to be responsible for the Zurich department at the rank of deputy editor-in-chief.

Wechlin (1977) studied General and Eastern European History and has held various editorial positions at the NZZ since 2002. He was part of the founding team of the NZZ news desk in 2007 and has been the correspondent of the "Neue Zürcher Zeitung" in Moscow for Russia, Belarus, Ukraine, the Caucasus and Central Asia for the last five and a half years. He gained his first journalistic experience at the "Luzerner Neusten Nachrichten" and the "Neue Luzerner Zeitung".

NZZ Editor-in-Chief Eric Gujer: "Daniel Wechlin has made a name for himself as a political journalist in recent years and is very familiar with our house, our priorities and processes."

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