Two new members of the Executive Board
With David Mahoney as COO and David Nydegger as CPO, the company is bringing two internationally experienced top people on board.
The programmatic buying and selling of online advertising inventory is developing rapidly. Stailamedia specializes in helping providers of advertising space with this digital transformation and placing their high-quality inventory with buyers - i.e. agencies, advertisers and trading desks - via the Stailamedia marketplace. Among these, the appetite for programmatically buyable advertising space is steadily increasing. In addition, "programmatic" is also increasingly being discovered by brand advertisers. As a result, formats such as video are increasingly coming into focus, an area in which Stailamedia has been able to build up a great deal of expertise over the years. The appointment of David Mahoney (r.) and David Nydegger will ensure further professionalization and help Stailamedia to drive its business model forward in the surrounding markets.
The new COO David Mahoney began his career at the turn of the millennium at Lycos. Since then, he has remained loyal to the industry and has successfully reorganized or relaunched various digital companies in recent years. In his last role as Managing Director DACH of Teads, he established the successful European ad tech company as the largest out-stream video marketer in German-speaking countries.
The new CPO David Nydegger has already helped various digital products and business ideas achieve a breakthrough. After working as a consultant at Namics, one of the leading web service providers in the German-speaking region, and successfully founding and selling the startup Localina, Nydegger most recently worked at the New York tech startup zkipster, where he successfully drove the development and expansion of one of the world's leading event software as Head of Product.
Stailamedia CEO Michael Baum on the appointment: "The two Davids are a top duo that ideally complement each other. While David Mahoney brings enormous experience in opening up new markets, with David Nydegger we can push professionalization in product and process development. Both will help to drive forward our expansion abroad."