New partner structure for 4eyes

Ten years after its founding, 4eyes from Basel is expanding its partner structure. Since October 5, 2016, in addition to the initiators Markus Stauffiger and Andi Keller, Alessandro Bellafronte and Michel Georgy are now also involved in the company. The two long-time employees are at the same time moving up into the management team and, in addition to their leadership function in the day-to-day business, are also taking on responsibility for organization and strategy. "Alessandro and Michel have been committed to the further development of our company for many years and have contributed a great deal to our success to date," says Andi Keller, explaining the move. For him and his partner Markus Stauffiger, this expansion of the ownership structure is therefore a logical consequence.

4eyes took the expansion of its leadership as an opportunity to comprehensively define its position in the market. The agency BSSM, which was commissioned with this task, sharpened the positioning based on the findings of a profound analysis and developed a clear self-image. "The service concept and the clear focus on the client are the defining elements of the revised brand DNA," explains BSSM strategist Hannes Müller. Unlike many competitors, at 4eyes technology is considered a means to an end, not a concept. A completely revised corporate brand with corresponding corporate design was created on this new "source code".

For over ten years, 4eyes has focused on the development, implementation and operation of business and communication solutions using web technology. The TYPO3 agency sees itself as a creative and pioneering partner for advertising agencies, for companies and organizations, and for developers of extensive web applications. The company will soon have eleven employees and a wide-ranging list of reference projects.