Niklas Ellenrieder moves from Group M to Neo Advertising

Niklas Ellenrieder starts as Head of Trading and PDOOH at Neo Advertising SA, reporting directly to CDO Florian Walz.

Niklas Ellenrieder starts as Head of Trading at Neo Advertising.

Following his business studies, Niklas committed himself to the medium of OOH as an account executive at Kinetic Worldwide Germany GmbH and has remained true to it to this day. After six years in Germany, he moved to Zurich within the GroupM agency group, where he and his team have spent the last seven years playing a key role in shaping the unit within the agency and the medium in Switzerland.

Florian Walz, CDO: "It's great to welcome such a knowledgeable, talented and smart person to the team. After two intensive and successful years of development, especially in the area of data-based and programmatic planning and use of OOH, in his new role Niklas will help shape our further steps, which are extremely important for the future, and support us with his expertise and market intuition, to bring the
expansion and drive success even further."

Florian Walz, CDO of Neo Advertising.

 

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