MYTY Group: Kirsten Dietz becomes Chief Culture Officer
Strichpunkt founder Kirsten Dietz takes on a new role within the German-Swiss agency group and moves to the management level of MYTY.
The People and Culture division of MYTY will be headed by Kirsten Dietz with immediate effect. In her new role as Chief Culture Officer, she will primarily be responsible for bringing together the two-year-old network with locations in Germany and Switzerland.
Dietz founded the Strichpunkt agency 27 years ago together with Jochen Rädeker and has since developed it into one of Germany's leading design and branding agencies. As a designer and author of standard design works, she has made a lasting contribution to shaping Germany's design culture. Now the 55-year-old is taking on a new role in the management of the MYTY Group. She will remain with Strichpunkt as Managing Director for the strategic development of the agency.
Kirsten Dietz on her decision: "We joined MYTY with Strichpunkt in 2021 because we felt that we could help think, develop and shape the group. Now, when this new role was brought to me, it was the consequence of this decision for me. There are really good people on the management team with whom I can make a difference and move things forward."
MYTY CEO David Rost is delighted about the support in the management team: "I am very happy to have won Kirsten for this task. She is a successful entrepreneur and established leader and will enrich MYTY and our team with her analytical mindset and wealth of experience."
Kirsten Dietz's area of expertise primarily includes the strategic profiling of MYTY in order to further fill the umbrella brand with life and bring people together in the long term. Specific tasks in 2023 include, for example, the House of MYTY, the development of the HR team and the strategic development of the culture and brand. Dietz says of the core of her future work: "The value of the group comes from a wide variety of people, a wide variety of agencies, a wide variety of backgrounds and cultures. For us to grow together as a network at eye level, we need well-rehearsed processes and procedures that make sense, but above all a culture in which everyone feels comfortable."
