Parvez Sheik Fareed is a partner at PAM Advertising. The British-Swiss advertiser founded the creative agency together with Miro Pfister two years ago.
How long have you been in a home office?
Since March 16.
Is your entire agency in a home office?
Did you face any technical problems when setting up your workstation back then?
At the beginning of the year we developed a tension protection, so we could avoid the problem of bandwidth eating video calls. If you want to save your bandwidth with a voltage protection, please contact us.
Where have you set up shop?
In the kitchen and living room.
What do you need to be able to do your job?
Head, stationery, computer, mobile phone and internet access.
Do you have home office experience or is this a first?
I have occasionally worked at home, for example when a tradesman's appointment was due. I generally prefer to work in the office.
Which processes are difficult in comparison to the normal everyday life of an agency?
Longer phone calls. The mobile network coverage in my apartment is catastrophic.
Which jobs go smoothly?
Short phone calls.
Is there anything that even works easier or more productively in the home office?
Not in my case, no.
What do they do to keep the ceiling from falling on your head?
Since I have to go out with my dog Buddy every now and then, the ceiling has not yet fallen on my head. Him, by the way, not yet either.
What do you miss most about the physical day-to-day life of an agency?
The direct exchange when hatching ideas or in meetings. The fact that there is always a screen or a phone in between makes the whole thing more sluggish.
Are you confident that your agency will come through the crisis unscathed?
Survive yes, undamaged no.
As we all know, everything has its positive sides. What is it in your current home office situation?
I baked a cake for the first time in my life. Visually a GAU, culinary a peacock.
When and why did you last laugh in connection with the home office?
When I saw the montage of those unspeakably stupid "Together" commercials.
What would you like to give your colleagues in the industry to take with them on their way through the crisis?
It's never too late to bake apple pie.
The coronavirus has a firm grip on society. Those who can stay at home, stay at home. The advertising, communications and marketing industry is also shifting operations to the home office on a large scale. With the series "Greetings from the home office", Werbewoche.ch sheds light on everyday working life within the four walls of one's home.
All episodes at a glance:
- Episode 1: Peter Brönnimann, Publicis
- Episode 2: Daniel Zuberbühler, Sir Mary
- Episode 3: Christoph Bürge, Butcher Rottmann Bürge
- Episode 4: Jeff Gerber, Comet
- Episode 5: Roman Reichelt, Credit Suisse
- Episode 6: Markus Hammer, Equipe
- Episode 7: Frank Bodin, Bodin Consulting
- Episode 8: Michi Frank, Goldbach Group
- Episode 9: Gioia Bozzato, ADC Switzerland
- Episode 10: Michael Kamm, Agence Trio
- Episode 11: Katja Metz, Leo Burnett
- Episode 12: Karin Estermann, Content and Form
- Episode 13: Leone Ming, Leone Ming Est.
- Episode 14: Guntram Friede, Salesforce
- Episode 15: Claudia Lässer, Teleclub
- Episode 16: Moreno Cavaliere, Gruppo Corriere del Ticino
- Episode 17: Tino Krause, Facebook
- Episode 18: Tanja Hollenstein and Peter Riegel, Riverside
- Episode 19: Dennis Lück, Jung von Matt/Limmat
- Episode 20: Urs Jenni, Jenni Communication
- Episode 21: Denise Nick, Partner & Associate
- Episode 22: Samuel Textor, Kind regards