Moreno Cavaliere has worked in the media industry for many years. Today as director at the Gruppo Corriere del Ticino in Lugano. Cavaliere is a married family man with sporting ambitions and wants to move up a little further in the senior rankings of any competition every year.
Werbewoche.ch: How long have you been in a home office?
Moreno Cavaliere: Ultimately since March 16, but actually two weeks earlier, because Ticino is definitely ahead of us on this topic. I don't mean that in a judgmental way. It is simply a sad fact.
Is your entire business located in a home office?
Wherever possible, yes. But we print various daily and weekly newspapers and have a TV and a radio station. So, of course, a total switch to home office is not possible. But we really do try to do what we can.
Did you face any technical issues while setting up your workstation?
No. Our IT staff and, of course, the network providers are helping to ensure that we really can switch over very smartly. On the contrary, you're amazed at what was possible in a very short time.
Where have you set up?
In our home. But I have to admit that my wife and I have been "part-time home office" experienced for a few years now and have already built up a small infrastructure, which has now simply been upgraded a bit.
Home office with back relief.
What all do you need to be able to do your job?
Well. Laptop, screen, B&O-boobs for the music, headphones, iPhone, iPad, pencil, fountain pen, coffee or tea cup, fast lines (thanks Swisscom!) and off we go!
Is it difficult to separate yourself enough when the children are at home?
We have three boys, but only the youngest is still directly affected. At 14 in a great phase of life. At least for himself... But he does it very neatly and we as parents have little stress with him in this regard.
Based on previous experience: Which processes are difficult compared to normal everyday work?
We have a few video calls per week, in which up to 15 people participate. It's not always easy. But the only thing that's really difficult is the lack of physical interaction with the people you normally meet in everyday life. At the end of the day, a lot of emotionality is missing.
Which jobs go smoothly?
Actually, a lot of things worked out surprisingly smoothly. And that's why - perhaps one of the very few positive aspects of this time - something should stick for the future. Less commuting time, fewer meetings with travel times, less hectic rush hours. Who knows what else will develop for the better.
Should the home office phase last longer: What do they do to prevent the ceiling from falling on your head?
As long as we do not catch a curfew does not happen. Daily jogging or cycling or other outdoor exercise - it's a wonderful spring. Alone or maximum in twos. There is no blanket falling down...
"Asics. Anima sana in corpore sano": Cavaliere during the lunch break.
What do you miss most about the physical workday?
Clearly the encounters with people.
Are you confident that your company will come through the crisis unscathed?
We will survive the crisis. Without a doubt. But certainly not unscathed. The damage to the landscape will be enormous. And the reconstruction will take a long time. Unfortunately. That's why I hope for an early "relaxation" of the restrictions.
The coronavirus has society firmly in its grip. Those who can stay at home, stay at home. The advertising, communications and marketing industry is also shifting operations to the home office on a large scale. With the series "Greetings from the home office," Werbewoche.ch sheds light on everyday working life within the four walls of one's home.
Published so far:
- Episode 1: Peter Brönnimann, Publicis
- Episode 2: Daniel Zuberbühler, Sir Mary
- Episode 3: Christoph Bürge, Butcher Rottmann Bürge
- Episode 4: Jeff Gerber, Comet
- Episode 5: Roman Reichelt, Credit Suisse
- Episode 6: Markus Hammer, Equipe
- Episode 7: Frank Bodin, Bodin Consulting
- Episode 8: Michi Frank, Goldbach Group
- Episode 9: Gioia Bozzato, ADC Switzerland
- Episode 10: Michael Kamm, Agence Trio
- Episode 11: Katja Metz, Leo Burnett
- Episode 12: Karin Estermann, Content and Form
- Episode 13: Leone Ming, Leone Ming Est.
- Episode 14: Guntram Friede, Salesforce
- Episode 15: Claudia Lässer, Teleclub
"Physical Employee Review in the Age of COVID. So you don't get out of practice."
As we all know, everything has its positive sides. What is it in your current home office situation?
We spend a lot of time having good conversations in the family and we spend a lot less money. Otherwise, unfortunately, I can't find anything positive about the situation.
What would you like to give your colleagues in the industry to take with them through the crisis?
To take up a bon mot from Vladimir Petkovic, our national coach: "We have to stay positive. It takes a lot of positivity". One of his favorite words. Fitting right now, isn't it?
"7 a.m., daily report with myself while jogging. Daily planning and budget adjustment included."