Maz: Visual Communication Experts
On October 17, the training of ten specialists in visual communication at the MAZ in Lucerne came to an end. The course, offered for the first time by the MAZ and the HWZ Hochschule für Wirtschaft in Zurich, focuses on the use of images, videos and graphics in print, online and mobile.
Ten communications professionals from a wide range of industries took part in the 22-day CAS Visual Communication course. They benefited from the newly offered training, which deals intensively with the topics of image editing, moving images and infographics and enables participants to design complex multimedia productions and help shape their implementation.
On the final day, the participants presented their certificate projects. MAZ Director Diego Yanez: "I am impressed by how much know-how the participants incorporated into their practical work. These presentations impressively show that the practice-based teaching immediately leads to a significant improvement in the visual language of the companies that have their employees trained at the MAZ."
There was also positive feedback from the students: "In the CAS, I received a lot of valuable input that I can now use in practice," confirms Birgit Camenisch, Head of Communication at the Department of Life Sciences and Facility Management at the ZHAW Zurich University of Applied Sciences.
- Karin Aebi (Communications Manager, Steiner Sarnen Switzerland)
- Rahel Anrig (Assistant Sales and Marketing, UpGreat)
- Isabelle Bugmann (Senior Product Manager, Mövenpick Switzerland)
- Birgit Camenisch (Head of Communication, Department of Life Sciences and Facility Management, ZHAW Zurich University of Applied Sciences)
- Myriam Flühmann (Head of Public Relations, Lunge Zurich)
- Sandra Gurzeler (Head of the Publications Team, Swiss Federal Institute for Forest, Snow and Landscape Research WSL)
- Beat Küng (Research Associate, Center for Media Education at the Lucerne University of Teacher Education, Lecturer in Media and Computer Science)
- Vinzenz Rast (Head of Communication German and Head of the Competence Center Professional Communication at the Institute of Communication and Marketing of the Lucerne School of Business, Member of the Institute's Executive Board)
- Isabel Rutschmann (Communications Officer, Swiss Red Cross)
- Roger Schuler (Specialist Corporate Communications, Geistlich Pharma)
