"At least in public restrooms, I'd like to have a little commercial break".

1. what would you work for free?

As a photographer for internal family celebrations or as art director of various birthday cards for my relatives. 

2. what would you most like to promote? 

For enthusiastic customers who want to set new standards in the advertising world. 

3. which three electronic devices could you do without recently? 

iPhone, computer and the hob. 

4. if you had not become an advertiser - what then? 

Footballer or psychologist. But I have no regrets. 

5 What role do awards play in the advertising industry? 

Of course, there are more important things than awards, but it is still undeniably an appreciation and recognition of what you work for day (and night). 

6. Do you fall for advertising? When? 

When it touches me emotionally. I like to be influenced by good advertising time and time again. 

7. what would you never advertise under any circumstances? 

Political parties.

8. a buzz word that gets on your nerves?

Random Anglicisms. Better known than the "technical language" of GenZ.

9. can you tell us a little secret?

I have an Instagram account on which I dance (@tanzschuleschneider). This brings me one step closer to my dream of running my own dance school.

10. What inspired you to enter the advertising/communications industry?

It sounds almost cheesy, but: good advertising.

11. which advertising medium do you find abominable?

Small ads in public restrooms. At least that's where I'd like a little commercial break.

12. which professional colleague would you take with you to a desert island?

Definitely Dominique Magnusson. If anyone knows how to survive in the wilderness, it's definitely her.

13. which five songs would you take with you to a desert island? 

"After the Storm" by Kali Uchis on arrival, "La Isla Bonita" by Madonna on the first evening, "No Woman, No Cry" on the second, "Help" by the Beatles on the third and "Stairways to Heaven" by Led Zeppelin after a week. 

Luca Schneider is Art Director at Virtue - The Creative Agency by Vice. He previously worked at Wirz, Havas Worldwide Zurich and Advico Y&R, among others. This year, the 30-year-old won an ADC Young Creatives Award for the fourth time - in the "Film" category. Schneider is also known as a master baker.