"If you could integrate an adblocker into the glasses, everyone would do it"

Christophe Vouillamoz, CEO of Geyst, takes on our "13 Questions".


1. what would you work for free?

For young talents with ideas, motivation and commitment.

2. what does not come to the office under any circumstances?

A lava lamp. I have never been able to understand this thing.

3. what would you most like to promote?

Apart from our customers for once - preferably for Swiss brands, such as running shoes from On or skis from Faction.

4. what advertising should be banned?

Advertising that is obviously meant to be annoying in order to stick. Take Siroop's Christmas campaign, for example.

5. what do you think about influencer marketing?

Exciting. Offers new ways of advertising and communicating with and for customers. Promoting products and services looks less aggressive and is more targeted.

6. what are your private TV consumption patterns?

On demand. Linear programming is nothing for me. I'm on the road a lot and rarely at home. Consumption of TV content is therefore spontaneous and platform-independent: Mobile, tablet, notebook & beamer. Platforms like SRF Play, Swisscom TV, YouTube and Netflix are my sources of supply.

7. is the opinion true that you can't grow old in agencies, or is that a prejudice?

No, not at all. What is important is that the generations can exchange ideas and benefit from each other. If such a prerequisite is in place, great things can be created.

8. Do you fall for advertising? When?

Yes, definitely. Even if I don't always notice it. I then analyze how it affected me and try to use it as insight for myself. It usually works for me on the emotional level.

9. which professional colleague would you take with you to a desert island?

My business partner Johannes Just. Since we complement each other well not only professionally but also as people, and can thus be quite different, I am confident that we would never get bored.

10. what do you think about adblockers?

If you could integrate an adblocker into the glasses, everyone would do that.

11: Where do you see the biggest challenge for the advertising industry at the moment?

Adblockers are making it increasingly difficult to bring the concept of advertising overload to the web. That's why we need to work hard on the acceptance of advertising today. Advertising via influencers is a good start. I'm excited to see where the journey will take us.

12. what is impossible for you to do without?

Endurance sports. A good balance to everyday life. It relieves stress and allows me to carry out and organize my thoughts.

13. what was the best thing you did in the last five years?

Geyst to co-found.

Christophe Vouillamoz is co-founder, partner and CEO of the agency Geyst. The Valais native, who lives in Zurich, is an avid winter and mountain sports enthusiast. He is just as passionate, if not more so, when it comes to interaction design and web development (for "Geyster" clients Hotelplan, Luminox, Mondaine, Energy, Luzerner Kantonalbank, among others).

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