"If someone is short of money for a beef tenderloin, they have to use imagination to make something out of ground beef"

Oliver Rau, managing director and co-owner of Rau Werbeagentur, faces our "13 questions".


1. what does not come to your office under any circumstances?

A Chihuahua.

2. what is your private TV consumption pattern?

DMAX, Pro7 MAX, ZDF Neo, Kabel 1 Doku or then an exciting football match on SRF 2.

3. do you fall for advertising? When?

Now and then. When I've seen a product for the umpteenth time on one of the home shopping channels - for example, the green, handy garden hose. However, I can recommend it.

4. why would you advise or discourage your children to seek a career in advertising/communication?

You can have a lot of fun in the communications industry - at least that's the case with us - and there's no such thing as boredom either.

5. when is the mood in your agency bad?

When I have to go against the AD and CD. Fortunately, this is very rarely the case.

6. what do you think about adblockers?

Those who want to use them can decide for themselves. But then you can't expect more and more to be made available for free.

7. where do you currently see the biggest challenge for the advertising industry?

The general attitude, more and more for less and less. We often make the comparison with a butcher's shop. If someone has too little money for a fillet of beef with him, he must use imagination to make something out of minced meat.

8. does the advertising industry receive enough appreciation for its work?

No, I'm afraid not. It all comes from the computer.

9. which advertising campaign from your childhood left a lasting impression on you?

The Toni yogurt and Mitsubishi campaigns.

10. do you think you deserve the salary you earn?

You bet.

11 What is impossible for you to do without?

To my daily pack of Marlboro red.

12. which advertising medium do you find abhorrent?


Thirteen. Ever thought about leaving the advertising business?

Yeah, every now and then. But I quickly gave it up again.

Oliver Rau is co-owner of Rau Werbeagentur, which was founded seven years ago with Richard Rau, the former creative director of the advertising agency Cosmic. Interio, Herren Globus, OfficeWorld, BASF and e.g. Sika were well-known brands that were creatively accompanied by both at Cosmic. The Rau advertising agency has specialized strongly in the area of real estate in recent years. Thus, in addition to Halter, Privera, KM&P or CSL Immobilien, Credit Suisse, the Swiss Cafetier Association, Clear Channel Switzerland and other clients belong to their portfolio.

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