Three Swiss Private TV Providers Found Association of Swiss Private Television VSPF

Private TV providers CH Media, Seven.One Entertainment Group Switzerland and RTL are founding the VSPF Swiss Private Television Association. The association is a representation of the interests of Swiss private TV stations without a license and fee share, which are aimed at a national Swiss audience and are financed by advertising, according to a statement from the three founding companies CH Media, Seven.One Entertainment Group and RTL.

CH Media and Seven.One Entertainment Group become full members, RTL Deutschland becomes an associate member. At launch, the association would thus include channels 3+, 4+, 5+, 6+, Nick/7+, TV24, TV25, S1, SAT.1, ProSieben, Kabel Eins, Sixx, Sat.1 Gold, ProSieben Maxx, Puls 8, RTL, Vox, N-tv, Nitro and Super RTL. Founded as an association, VSPF will commence operations on January 1, 2022.

New voice in media policy

The VSPF would like to make stakeholders from politics, business and the general public more aware of the importance and concerns of Swiss private television and raise their awareness, according to the statement. Particular attention is paid to legislative proposals that affect the company's own business.

The association wants to contribute to fair, economic conditions for refinancing in television, and is committed to a level playing field in the media market vis-à-vis Internet and tech platforms, among others, as well as to ensuring meaningful usage research that takes into account the needs of advertisers, and to safeguarding the distribution of Swiss private television stations - especially in consideration of technological developments.

In addition, the association will actively participate in the debate on the future of the public service of the television stations, it is further said.

Anne Peigné de Beaucé becomes VSPF Managing Director

Anne Peigné de Beaucé will take over the management of the VSPF. A trained lawyer, she is bilingual and has many years of experience as a lawyer and in representing interests in the media sector, most recently as Senior European Affairs Manager for Vaunet. At the same time as managing the VSPF, she takes up her new position as Head of Public Affairs at CH Media (Werbewoche.ch reported).

The association is chaired by Roger Elsener, Managing Director Entertainment and member of the management of CH Media. The board is completed by Andrea Haemmerli, Managing Director of Seven.One Entertainment Group Switzerland, Claus Grewenig, Head of Media Policy at RTL Germany, and Ute von Moers, who is Head of Program and Channel Management TV National at CH Media.

"Until now, Switzerland lacked an association that exclusively looked after the interests of Swiss private TV stations without a license and fee share. The VSPF remedies this shortcoming," explains President Roger Elsener. "It will be strongly committed and will help to shape the political framework competently and constructively."

According to the statement, the new association is actively in talks with other Swiss private television stations without a license and fee share that are interested in VSPF membership.