The Corona crisis showed "what an important role journalists play in society", the association wrote in a statement.
"They provide fact-based information at a time when the public is increasingly exposed to unverified sources of information and unsubstantiated rumours." This is what makes public opinion based on verified facts possible in the first place.
In order to guarantee high journalistic quality, well-trained female journalists are needed. However, training is not rewarded with an adequate salary, writes Impressum further. On the contrary, journalists are "at the lower end of the income scale of people with a university degree". Raising salaries is thus a prerequisite for guaranteeing the quality of journalistic information in the long term.
In addition, the Imprint delegates are calling on the VSM publishers' association to resume negotiations on a collective labour agreement (CLA). There has been no CLA for media workers in German-speaking Switzerland for years.
Media freedom threatened
Imprint also sees media freedom in Switzerland under threat. In June, the Council of States adopted an amendment to the Code of Civil Procedure with far-reaching consequences for media freedom. It lowered the hurdle for measures "directed against the publication of journalistic reports".
The Journalists' Association therefore urges the Legal Commission of the National Council to adopt the version of the Federal Council and not that of the Council of States.
In its statement, the association also regrets the referendum launched at the end of June against the media package passed by parliament in the summer session. This package provides for financial support for the media of around CHF 178 million - including online media, which is a novelty according to Imprint. (SDA)