Streaming at an all-time high in Switzerland
Usage of the streaming services Netflix, Spotify and Disney+ rose to an all-time high in Switzerland in 2022. The services each gained 400,000 new users. Cinema attendance rose again after the Covid 19 pandemic.
Netflix cracked the three million mark, according to the Digimonitor of the electronic media interest group (Igem) and advertising media research Wemf. It was published on Thursday. Accordingly, Spotify comes to 2.5 million customers and Disney+ to one million.
TikTok, Instagram and Linkedin each saw user volumes grow by 150,000 to 200,000 people. Instagram, with its 2.5 million users or 39 percent of the population, is moving closer to Facebook, which 2.8 million people or 44 percent of the population use at least occasionally. TikTok is occasionally viewed by 860,000 people in Switzerland (13 percent of the population).
After the Covid 19 pandemic, people are drawn back to the cinema. Four out of five former moviegoers found their way back to the big screen. According to the survey, 2.5 million visitors went to movie theaters in the past six months, representing 39 percent of the population.
More than three-quarters of the population, or 5 million people, read online news at least occasionally. However, only 18 percent also pay for it by having a paid digital subscription.
The video conferences remain
After the coronavirus pandemic and the return to the office, video conferencing by no means disappeared into oblivion. 1.1 million people continue to use the tool every day, representing 18 percent of the population.
Igem and Wemf surveyed 1842 people over the age of 15 in German-speaking and French-speaking Switzerland in two phases. 1319 of them provided information by telephone, 523 online. The statistical error rate is +/- 2.3 percent.
