According to the report, traditional TV continues to be characterized by the highest daily reach and longest usage time in the second quarter of 2022. This reach shows a similar seasonal trend as in 2021. In a comparison of daily reach, the video platform YouTube and the streaming provider Netflix also achieve relevant audience shares, even if they have not been able to increase them since the first quarter. However, Netflix is characterized by a high dwell time. The other streaming platforms Disney+, Amazon Prime and Apple TV+ continue to reach very few people.
Svizzera Italiana reaches the most people in a country comparison
In Italian-speaking Switzerland, more people are reached via conventional television and streaming services than in the other language regions. In contrast, there are hardly any differences between Suisse Romande and German-speaking Switzerland. The same picture also emerges in the big-screen and small-screen comparison.
Use of TV and Netflix mainly via classic TV sets
The second quarterly report 2022 shows that YouTube reaches more people in the 15 to 29 age group than the offerings of the TV stations. In this age group, YouTube thus continues to be the moving image offering with the largest user base.
TV and Netflix are used almost exclusively on conventional TV sets, while YouTube is mainly consumed on small-screen devices.
As part of the TV research published Mediapulse quarterly overview of streaming data with the aim of providing an independent, cross-platform and comparable database for the use of TV and other moving image offerings. The distribution and use of relevant video and streaming platforms are quantified and compared with the corresponding key figures for TV use.