Even after the pandemic: streaming services continue to grow
Video streaming services can continue to gain customers even after the pandemic in Switzerland. In particular, the competitors of industry leader Netflix are also recording high growth in the current year.
Even after the peak of the pandemic, the clientele of streaming providers continues to grow in this country, according to the findings of a survey by the comparison portal Moneyland.ch. Of the 1,500 or so respondents, 89 percent said they now use at least one video streaming service.
Top dog Netflix
"The number of streaming users continues to increase slightly, although the effects of the pandemic, from which streaming providers benefited greatly, began to fade last year," according to a statement released Monday.
The most popular video platform, however, is still the free service from YouTube: "Four out of five Swiss people watch videos on the Google subsidiary," it says. Of course, this is also due to the fact that the platform is free of charge, explained Moneyland Telecom expert Ralf Beyeler, because only 4 percent of those surveyed said they would use YouTube's paid service.
Among paid providers, however, the top dog Netflix continues to have a huge lead: 58 percent said they use Netflix. In 2021, the figure was 54 percent. Disney Plus follows at a large distance with 22 percent, compared to 13 percent in the previous year.
The Netflix competition was thus able to make significant gains compared to the industry leader. This is also reflected above all in Sky's streaming offers, which have almost doubled their customer base.
Meanwhile, industry giant Apple is struggling with stagnating or even declining user numbers. Apple TV Plus" is still used by 11 percent of respondents, compared to 12 percent in the previous year, the report continues. (sda)
