Screenforce Day 2022 will again take place on site. After the digital edition in 2021, this year's highlights and insights on TV and moving images will be presented live at the Kongresshaus Zurich from 8:15 a.m. to 12:00 p.m., followed by a standing lunch. The event will be hosted by German TV presenter Wolfram Kons and organized by Screenforce Switzerland.
In the 2022 edition, our industry experts await guests with six attractive articles on all aspects of TV. The new Screenforce Switzerland study shows what the credibility factor is all about. There is also an international look at Total Video, hybrid TV research is explained in simple terms, as is the interplay between data and content in program research. In addition, Feldschlösschen presents how their TV campaigns drive brand relevance through emotionality and reach. Finally, the audience learns the top factors for successful change.
Details on speakers and registration: www.screenforce.ch
Screenforce is a TV genre initiative in the DACH region. The alliance consists of 12 TV marketers for TV and moving images and represents 95% of the TV advertising market of Germany, Austria and Switzerland. In Switzerland, Screenforce is driven by the Arbeitsgemeinschaft Fernsehwerbung Schweiz AG (AGFS). This is an association of the national marketers Admeira, CH Media, Goldbach Media and the Interessengemeinschaft Elektronische Medien (IGEM).