Just four months after its launch on June 1, 2021, Blick Romandie with its 20-strong editorial team will be able to assert itself as a strong voice in the media landscape of French-speaking Switzerland. The content traffic data published for the first time by mediapulse for the Swiss online market shows an average of 40,000 visits per day. The new portal has around 1.2 million visits per month. The length of stay is a pleasing two and a half minutes, and the traffic share from Switzerland is 85 percent.
According to Ringier, the first political newsletter in French-speaking Switzerland and the editorial podcast with soccer star Johan Djourou have been very well received. According to Ringier, the new portal is also in high demand among advertisers, such as Blick Top Deal, which is now being advertised nationally together with Brack.
Michel Jeanneret, Editor-in-Chief Blick Romandie, says: "We are still at the beginning of a long adventure, but our strong readership figures after only four months show Blick's successful start in French-speaking Switzerland. The persistence and independence of our research and the different perspective have made it possible for Blick to become a weighty voice in the media landscape of French-speaking Switzerland. Also thanks to the close cooperation with our colleagues from German-speaking Switzerland."
Christian Dorer, Editor-in-Chief of the Blick Group, is also pleased with the good figures: "The successful launch clearly shows that there is also a high demand for exclusive, informative and entertaining news in French-speaking Switzerland. The voice of Blick is now heard and read throughout the country. Proof that there is no Röstigraben for well-done journalism."