Strong growth in radio and audio usage via the Internet

The first results from the Swiss Web Media Monitor 2021 were presented at the Swiss Radio Day. Almost 60 percent of radio and audio consumption in Switzerland now takes place on the internet. The Covid 19 pandemic has strongly driven the usage figures of the around 600 online audio offerings, but has slowed down revenue development.

According to the Web Media Monitor, the range of offerings in the Swiss market is extremely diverse in terms of content and language, with a total of 575 online audio offerings from 193 providers. The proportion of online-only web radio stations has increased: they account for 39 percent of the offerings and are almost as numerous as the online sub-brands of the FM/DAB+ stations with 40 percent. This means that the offerings have grown by 30 percent compared to 2019.

Corona effect: while sales suffer, usage increases

Around half of online audio providers reported a loss of revenue due to the pandemic. Only 3 percent generated profits in 2021. In contrast, usage figures have increased significantly. 60 percent of providers reported higher call-up figures for 2020.

This trend is also confirmed by the usage survey: 48 percent listen to online audio more often because of the pandemic. The share of online use in the total use of radio and audio offerings has risen accordingly. While the online share was still at 54 percent in 2019, it is now 59 percent.

Usage trends: More music streaming and more often in the car

Simulcast services of the classic radio brands are used most frequently. However, the greatest increase in reach is recorded by music streaming services and online sub-brands of radio stations. The number of podcast users, on the other hand, has remained the same.

Audio and radio on the Internet are predominantly consumed at home, as 87 percent of respondents stated. Use in the car has increased significantly, from 38 percent in 2019 to 52 percent today.

The "Web Media Monitor 2021" was produced by Goldmedia on behalf of the Federal Office of Communications. The study on the Swiss online audio and online video market is based on a survey of web media providers and users between May and July 2021.

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