Adello provides facts on smartphone and tablet use in Switzerland

According to eMarketer, ad spend in the US mobile market exceeded investment in TV by more than USD 6 billion last year. In just twelve months, more budgets will be invested in mobile advertising than in all traditional media combined. This trend is also evident in this country. A new infographic therefore presents the latest developments in the Swiss market in data for the first time.

The continued growth in reach and technological advances of the mobile advertising channel are increasingly attractive to advertisers. However, the rapid development of the medium also leads to growing complexity and thus to recurring questions: "Are there time windows in which my campaign is particularly effective?", "With which voice split should I plan my campaign?"

This need for information persists after the actual campaign planning and also affects agencies. For example, modern advertising creations increasingly exceed the recommended maximum weights, which leads to uncertainty: "Can we still run our ads?", "Why aren't my campaign's ad impressions evenly distributed throughout the day?", "Why are we seeing so much traffic from iPhones when there are supposedly many more Android devices in use?"

The Adello Data Science team has analyzed over 11 billion signals from all Swiss campaigns over the past year and illustrated them in the attached infographic. Thanks to these unique insights accumulated through the use of smartphones and tablets, the most important questions can no longer be answered based on heuristics alone, but for the first time with hard facts.