Up to three hours of TV use per day

TV usage in Switzerland remains high. This is confirmed by the latest half-year figures from the independent research institute Mediapulse.

German-speaking Swiss spend an average of 131 minutes a day watching TV. In the Italian-speaking part of Switzerland, this figure is as high as 3 hours. The proportion of time-shifted TV use continues to rise steadily.

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In the first half of 2016, the usual amount of television was watched in Switzerland. Up to three hours (182 minutes) of television were watched daily in the Italian-speaking part of Switzerland. The German-speaking part of Switzerland watched 131 minutes and the French-speaking part 153 minutes. Compared to the previous semesters, ratings increased slightly. In German-speaking Switzerland, for example, the medium TV achieved a daily reach of 66.9 percent, in French-speaking Switzerland 68.3 percent and in Italian-speaking Switzerland 77.8 percent.

The proportion of time-shifted TV use continues to rise steadily. In particular, among younger viewers aged 15-29 in German-speaking Switzerland, around one fifth of viewing is already in time-shifted form (20.1% of total viewing). The same applies in French-speaking Switzerland, where the proportion of time-shifted viewing in the young target group of 15-29 year-olds has already reached 21.9%. In an overall analysis of time-shifted viewing by all persons aged 3 and over, there is hardly any difference between the language regions. **

Further information, figures and graphics at Mediapulse.ch.

* Source: Mediapulse TV panel (Instar Analytics), DS/SR/SI, people 3+ incl. guests, total TV, 1st half 2016, Mon-Sun 24h, all platforms, overnight +7

** Source: Mediapulse TV panel (Instar Analytics), DS/SR/SI, people 15-29 / 3+ incl. guests, total TV, 1st half 2016, Mon-Sun 24 h, all platforms, live vs. time-shifted.

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