German-speaking Swiss spend an average of 131 minutes a day watching TV. In the Italian-speaking part of Switzerland, this figure is as high as 3 hours. The proportion of time-shifted TV use continues to rise steadily.
In the first half of 2016, the usual amount of television was watched in Switzerland. Up to three hours (182 minutes) of television were watched daily in the Italian-speaking part of Switzerland. The German-speaking part of Switzerland watched 131 minutes and the French-speaking part 153 minutes. Compared to the previous semesters, ratings increased slightly. In German-speaking Switzerland, for example, the medium TV achieved a daily reach of 66.9 percent, in French-speaking Switzerland 68.3 percent and in Italian-speaking Switzerland 77.8 percent.
The proportion of time-shifted TV use continues to rise steadily. In particular, among younger viewers aged 15-29 in German-speaking Switzerland, around one fifth of viewing is already in time-shifted form (20.1% of total viewing). The same applies in French-speaking Switzerland, where the proportion of time-shifted viewing in the young target group of 15-29 year-olds has already reached 21.9%. In an overall analysis of time-shifted viewing by all persons aged 3 and over, there is hardly any difference between the language regions. **
Further information, figures and graphics at Mediapulse.ch.
* Source: Mediapulse TV panel (Instar Analytics), DS/SR/SI, people 3+ incl. guests, total TV, 1st half 2016, Mon-Sun 24h, all platforms, overnight +7
** Source: Mediapulse TV panel (Instar Analytics), DS/SR/SI, people 15-29 / 3+ incl. guests, total TV, 1st half 2016, Mon-Sun 24 h, all platforms, live vs. time-shifted.