Time-shifted TV usage increases in all parts of the country
TV Time-shifted TV use continues to be a trend and is increasing in all parts of the country. Among the young target group of 15- to 29-year-olds, almost one-fifth of TV use is in time-shifted form. The young generation in particular is watching time-shifted TV more and more frequently.More and more people in Switzerland are taking advantage of the option to consume TV programs in time-shifted form (pause, replay, recordings). [...]
The younger generation in particular is increasingly watching time-shifted TV.More and more people in Switzerland are taking advantage of the option to consume TV programs time-shifted (pause, replay, recordings). The Mediapulse TV panel records time-shifted use up to seven days after the original broadcast. On average and across all parts of the country, the proportion of time-shifted TV usage in the 2nd half of 2015 was over 11%. The frontrunner in all language regions was the target group of 15- to 29-year-olds, where the share was well over 17% (German-speaking Switzerland 18%, Suisse Romande and Svizzera italiana 17%).1/2The usage data for the 2nd half of 2015 (July 1 - December 31, 2015) show remarkably high figures despite the hot months in July and August. In German-speaking Switzerland, a daily average of 63% of all people tuned in to a TV program. The average time spent using the medium was 119 minutes per person. In Suisse Romande, the figure was 65%, with a daily TV consumption of 142 minutes per person. Svizzera Italiana proved to be somewhat resistant to the heat. As often in the past, the population of Ticino and the Italian-speaking valleys of the Grisons proved to have an above-average affinity for TV: The reach of the medium TV was 72%, with 161 minutes of viewing time per person.3Further information on the Mediapulse TV panel and the semester figures can be found at here.
