APG|SGA and Jungfrau Railways management continue cooperation

The OOH company APG|SGA remains the marketing partner of Jungfrau Railways Management. The DOOH offering will be expanded as part of a new marketing agreement.

(Image: zVg.)

The Jungfraujoch - Top of Europe, is a UNESCO World Heritage Site and one of Switzerland's flagship tourist attractions. In 2023, the highest railroad station in Europe had one million visitors. As a partner of Jungfraubahnen Management AG, APG|SGA markets over 200 advertising spaces. These include around 60 BigPosters in all common mountain formats. The most eye-catching BigPoster is over 100 square meters in size.

Twelve new illuminated panels, each 20 square meters in size, are now in place at the new Matten stop near Interlaken. From the 2024 summer season, the network will be expanded with an additional ten new Mountain ePanels at the stations on the "Jungfraujoch - Top of Europe". Mountain ePanels can be combined with Elevator ePanels in the hotel segment of the Alpine region and are powered by renewable and ecological energy.

Advertising messages in the Jungfrau Region appeal to a particularly active, mobile audience - including international guests with high purchasing power, winter sports enthusiasts, influencers, numerous day visitors from Switzerland and the permanent resident population. Through classic and digital advertising solutions, advertisers benefit from a unique "Top of Europe" communication environment all year round.

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