APG|SGA expands services at Zurich Airport
APG|SGA is further expanding the digital and programmatic offering at Zurich Airport. 44 new screens are being added, making 234 digital advertising spaces available in 14 flexible networks across the entire airport site. In addition, the data-based control of advertising media is being optimized.
The new and programmatically bookable DOOH offer at Zurich Airport is now even more suitable for advertisers who want maximum flexibility and also plan at short notice, writes OOH marketer APG|SGA in a statement on Wednesday. Each offer can now be planned with the performance data or "viewed impressions" of the Airport Audience Measurement (AAM) system. Bookings can be made for as little as one day, allowing passengers to be precisely targeted with relevant messages. Based on the "viewed impressions" of AAM, the digital networks can also be purchased programmatically. In addition to other criteria, specific target groups can be addressed directly.
AAM is widely used and recognized internationally. It was developed in cooperation with the data specialist Veltys and JCDecaux Data Corp. Forward Keys provides the specific values for current calculations or forecasts for Zurich Airport.