Goldbach and LG Ads Solutions, the TV media platform of TV manufacturer LG, are extending their partnership and will be working together in the area of Connected TV Ads with immediate effect. This makes Goldbach the exclusive sales partner of LG Ads Solutions in the DACH region.
April 28, 2022
The advertising spaces can be booked in the form of an "Ad Package" consisting of the formats "Home Launcher Banner", "Hero Display Ads" and "Content Store Ads". These are played on the user interface of the LG Smart TVs. According to the current "Goldbach Advanced TV" study, just over half of viewers already use the user interface of their smart TV as their "home screen.
In this way, brands would benefit from a monthly gross media reach of over 54 million impressions, as Goldbach writes in a statement. In addition, the Connected TV Ads make it possible to address target groups that were previously difficult to reach with TV advertising. This includes, for example, "heavy streamers" or so-called "cord cutters" - users who cancel their cable TV connection and only use moving images in the form of VoD offers and live TV streams via the Internet.
Extensive targeting options and interactivity
Various targeting options are available for precise campaign control. Target groups can be formed according to socio-demographic criteria. It is also possible to address viewers with relevant content according to contextual criteria, such as sports, music or family.
Another special feature is the interactivity of the advertising spaces, which enables a link to additional content. Viewers can thus interact with additional content, such as a video, a website within LG WebOS or their own app, without a media break.