Weischer.Cinema: Cinema foyer screens now bookable in Adtrac marketplace
Cinema advertising marketer Weischer.Cinema Switzerland is now offering part of its DOOH cinema advertising inventory on Adtrac's automated booking platform.
As of Friday, the screens in the cinema foyer of Arena Cinemas Switzerland and Pathé Switzerland cinemas can also be booked via Adtrac. With the cinema network, Adtrac users now have the opportunity to include an additional 400 screens in 15 multi/megaplex cinemas throughout Switzerland in their campaign planning.
Adtrac enables combination options with other providers of DOOH advertising space. This means that advertisers can present their message both in the cinema foyer and at other locations, such as on the screens of Spar, TopCC and in the shop windows of TopPharm pharmacies. The campaign target group is thus efficiently addressed several times at different touchpoints.
