LED advertising in the Swiss-Life Arena: Goldbach teams up with Sportfokus
Goldbach Content & Sponsoring is teaming up with Sportfokus, the oﬀicial marketer of the ZSC Lions, to offer advertising opportunities with LED and display technology in the new Swiss Life Arena in Zurich-Altstetten.
Advertising customers can now benefit from the advertising platforms in the Swiss Life Arena, the new home of the ZSC Lions. The sports and event arena, scheduled to open in August 2022, will not only feature 240 LED screens, but also one of the largest LED cubes in Europe.
Goldbach Content & Sponsoring and Sportfokus link these new LED and video opportunities in the Swiss Life Arena with digital content around the ZSC Lions. This includes social media integrations with the ice hockey players. In addition, promotions relating to the ZSC Lions' home games can be linked to the digital content of 20 minutes or tagesanzeiger.ch and played out on the inventory of the city of Zurich. Advertising customers can also digitally accompany sports fans in the VBZ network to the new Swiss Life Arena within the Goldbach universe.
Marco Gasser, Managing Director Goldbach Manufaktur: "Supporting the ZSC Lions in the new Swiss Life Arena is an exciting story for us. We are convinced that we can meet the new media usage behavior of consumers with new and innovative offers. Together with Sportfokus, we want to make a sustainable contribution to the ZSC Lions organization."