Spotify extends partnership with Goldbach marketing units

The international music streaming service Spotify extends its partnership with Goldbach's marketing units. Swiss Radioworld and Goldbach Audience thus remain exclusive marketers in Switzerland.

Swiss Partnerschaft
Ralf Brachat, Managing Director of Swiss Radioworld, (left) and Stefan Wagner, Managing Director Goldbach Audience.

The Goldbach units Swiss Radioworld and Goldbach Audience win the pitch for the Spotify marketing contract. The partnership, which has already existed since 2014, thus goes into the next round.

Swiss advertisers can thus continue to book their ad placements on Spotify exclusively via Goldbach. The platform offers various online and audio advertising formats such as overlay, audio ad, video takeover, etc., as well as playout in a wide variety of advertising environments, for example depending on music genre, location or demographic data.

Ralf Brachat, Managing Director of Swiss Radioworld, comments: "In the increasingly fragmented audio world, Spotify's inventory is the perfect complement to classic radio campaigns. I look forward to further collaboration - a consistent step into the future."

Stefan Wagner, Managing Director Goldbach Audience, adds: "It is a great pleasure to be able to continue to carry Spotify's innovative and high-impact display and video formats in our portfolio. We will successfully shape the continuation of the long-standing partnership for classic and programmatic sales together."

Spotify is a digital music streaming service that offers on-demand access to more than 20 million songs as well as to podcasts.

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