As part of the collaboration, Yieldlove will handle all cross-border marketing for all Ringier digital advertising platforms in Switzerland, according to a statement. Traffic coming from outside Switzerland will be monetized exclusively by Yieldlove. For domestic traffic, Ringier Advertising will henceforth use Yieldlove's proprietary header bidding technology, which will be extended to include compatibility with the Xandr ad server.
"With Yieldlove, we have found a strong partner to consolidate our leading position within Switzerland," says a delighted Thomas Passen, Managing Director of Ringier Advertising. "In addition to Yieldlove's many years of experience in the digital industry, we were particularly impressed by their flexibility - how they respond to our individual technical wishes and offer a solution that fits us perfectly."