SRG extends TV marketing contract with Admeira
The Swiss Broadcasting Corporation SRG is extending its cooperation agreement with advertising marketer Admeira until 2025, meaning that the media company will continue to have its TV advertising inventory marketed exclusively by Admeira.
In Admeira, SRG has "a highly professional and strong marketer at its side in a challenging market environment," the media company announced in December.
Admeira says it is a leading marketing company for TV advertising in Switzerland. Admeira was originally founded in 2016 as an advertising alliance between Swisscom, Ringier and SRG. SRG had already sold its shares in 2018 as part of a cost-cutting program. However, Admeira continues to market advertising for SRG stations. (SDA)
