In Admeira, SRG has "a highly professional and strong marketer at its side in a challenging market environment," the media company announced in December.
Admeira says it is a leading marketing company for TV advertising in Switzerland. Admeira was originally founded in 2016 as an advertising alliance between Swisscom, Ringier and SRG. SRG had already sold its shares in 2018 as part of a cost-cutting program. However, Admeira continues to market advertising for SRG stations. (SDA)