Horizon, the OOH brand of the ESH Médias Group, has been awarded the concession for public billboards in the Valais capital Sion.
Editorial - September 3, 2021
In Sion, Horizon has won a major tender in the capital of the Valais, according to a statement. From January 2022, Horizon will manage the advertising spaces on the city's entire public site for ten years. A large part of the poster park will be digital advertising space.
Market leader in Valais
Durch diese Konzession wird Horizon über rund 650 nutzbare Plakatflächen im Kanton verfügen. Mit den Etats in Monthey 2018 und dem Kanton Wallis im Jahr 2020, werde Horizon Marktführer im Bereich Strassekplakate im Kanton Wallis sein, heisst es weiter.
Impactmedias, the advertising agency of the ESH Médias Group responsible for marketing poster sites, will also benefit from the concession and be able to expand. The concession will enable Impactmedias to offer national and regional clients an even broader range of communication solutions.
Marketing of the panels
The poster panels of the Canton of Valais can already be booked for campaigns from 1 October 2021. Those of the city of Sion will be available from January 1, 2022 be available for campaigns.