Neo Advertising becomes partner for OOH and DOOH of the Coop Group

Following the award of Moving Media Basel and VBZ, Neo Advertising has won another national tender with the Coop Group Cooperative.

Coop shop, outside

From 1 January 2022, the western Swiss outdoor advertising company will market all indoor and outdoor advertising space on the Basel-based wholesaler's properties throughout Switzerland.

Neo Advertising will thus expand its analogue offering in the commercial sector with over 500 Coop locations and 1,400 billboards throughout Switzerland. In addition, Coop will implement an ambitious expansion project for analogue and digital spaces in the first years of the contract, increasing the inventory to a total of around 2,000 advertising spaces, according to a statement from Neo Advertising.

Neo Advertising's 2022 OOH offering will be released in October 2021.

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