Goldbach Next bundles technology and product development

Goldbach Next is repositioning itself under the management of Alexander Horrolt. Jochen Witte becomes Deputy Managing Director and takes on the new function of Chief Technology Officer at Goldbach.

Goldbach Next is being reorganised: Alexander Horrolt (left) and the new CTO Jochen Witte (right),

Under the leadership of Managing Director Alexander Horrolt, Goldbach Next, the central technology and digital execution hub for advertising of the TX Group, will be reorganized. Jochen Witte, Chief Digital Officer Goldbach, will become Chief Technology Officer (CTO) of Goldbach as of 1 September 2021 and will take over the operational management of the newly consolidated Technology and Product Development division of Goldbach Next. In this new role, Jochen Witte will also become Deputy Managing Director of Goldbach Next. 

In addition to the responsibility within Goldbach Next, the cooperation with the Berlin-based company Jaduda and the demand side platform (DSP) Splicky will be intensified for cross-group synergies in the area of technology, as Goldbach writes in a statement.

"With this structural adjustment, Goldbach is strengthening the areas of product development, data-driven advertising and technology, which are becoming increasingly important for classic media beyond the online sector and are of central importance for the sustainable development of Goldbach's business segment," Roland Wittmann, Chief Strategy Officer, explains this step.

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