Goldbach Next bundles technology and product development

Under the leadership of Managing Director Alexander Horrolt, Goldbach Next, TX Group's central technology and digital execution hub for advertising, is being reorganized. Jochen Witte, Chief Digital Officer Goldbach, will become Chief Technology Officer (CTO) of Goldbach as of September 1, 2021 and will take over the operational management of the newly consolidated Technology and Product Development division of Goldbach Next. In this new role, Jochen Witte will also become Deputy Managing Director of Goldbach Next. 

In addition to responsibilities within Goldbach Next, the company will also intensify its collaboration with Berlin-based Jaduda and demand side platform (DSP) Splicky for cross-group synergies in technology, Goldbach said in a statement.

"With this structural adjustment, Goldbach is strengthening the areas of product development, data-driven advertising and technology, which are becoming increasingly important for classic media beyond the online sector and are of central importance for the sustainable development of Goldbach's business," Roland Wittmann, Chief Strategy Officer, explains this step.