Clear Channel expands digital offerings in Locarno
The media company Clear Channel implements a new digital out-of-home offer including CityMap on the Piazza Grande and in the city center of Locarno.
A year ago, Clear Channel won the tender for the 250 advertising spaces in the business and tourist resort of Locarno (Werbewoche.ch reported). Now the media company is supplementing this offering with four digital screens including CityMap.
The new screens are up and running in time for Locarno's major events such as the Locarno Film Festival and the high tourist season. Two are located directly on the popular Piazza Grande, the others on the busy Via della Pace and Via Naviglio.
In addition to the interactive CityMap, which provides orientation and information for the population and visitors, precise and flexible DOOH campaigns can be booked in Locarno from the end of July 2021.
