DAB Network: Display ad network to be expanded further
Following an agreement with Neue Medien Zentralschweiz Werbe AG, the DAB Network company was able to add the radios Central, Sunshine and Eviva to the network. This increases the reach of the DAB Display Ads by 50,000 contacts in Central Switzerland.
As part of the expansion, DAB Network has also optimized its existing offering and is now offering DAB Display Ad not only on a daily and weekly basis with fixed prices, but also on a CPM basis. This means that customers can now determine their own budget and receive the service accordingly on a CPM basis.
In the newly developed live reporting, the customer can also check his campaign in real time. In addition to live reporting, a DAB homeradio with display is also provided so that customers have control over the ongoing campaign at all times.
More customers and political advertising
In addition to measures for customers such as McDonalds, Redbull and Samsung, The Industry - from which DAB Network emerged and which markets its offering - has already been able to implement a political campaign. The clarifications with Bakom have been positive, so that a new medium has been created for political advertising. Since the DAB display ad is played out independently of radio stations and radio programs and is offered as an OOH medium, it does not fall under the RTVG law and can therefore play out political advertising.
