New brand identity for Livesystems
Under the new claim "Reach your audience." Livesystems Holding bundles its products. A new logo, new fonts and color concepts put Livesystems and its cross-media strategy at the center. The new brand identity was developed internally.
Livesystems generated more than 2.6 million daily contacts with its digital offering, according to a statement. The company's screens can be found under the name "Passengertv" on public transport, as "Gasstationtv" at gas stations and as "Cityscreen" at convenience stores, in city centers, parking lots and in front of shopping centers. In addition, there is "Passengersign", the analog advertising spaces around the vehicle fleet of Verkehrsbetriebe Zürich VBZ. This product family belongs together - and you should notice that. That's why the digital out-of-home provider Livesystems is signaling this with its future brand name "Livesystems.
According to Livesystems, the existing product names will slowly disappear from the scene and be transformed into new clusters:
- Public Transport: The Digital Screen Inventory in Public Transport
- Gas Station: advertising steles around gas stations and their convenience stores
- City & Rail: High-format, large-area screens in city centers, parking lots, in and around train stations.
- Retail: screens at the growing point-of-sales network
- Analog OOH: Analog advertising space at transport companies
- Online: Advertising opportunities on the online news platform Nau.ch
The new Livesystems logo was created internally during the last months. The result is a logo consisting of two "play buttons". The upper part of the logo stands for digitalization and dynamics, the lower play button shows the connection to the own online news platform Nau.ch. A closer look reveals the letters LS - for Livesystems - in the loop.
The logo is supported by the new claim "Reach your audience. With this, the company wants to symbolize its DOOH reach - which will be enriched by an audience of millions with the analog advertising offer and in close interlinkage with the online news portal Nau.ch.
In addition, the new color concept in fresh green tones is intended to signal that all signs are green at the Livesystems media house - the "play button" is pressed.
