Livesystems screens are now available at BLS stations
In the course of 2021, large-format advertising pillars from Livesystems will be installed on platforms, at station stores and on station squares in the BLS rail network. From winter 2021, they will contribute to Livesystems' audience with an expected 39,000 contacts per day.
Livesystems has won the BLS tender with its digital screens against the competition. "We are very pleased about the renewed confidence of BLS," Christian Imhof, CEO of Livesystems Dooh, was quoted as saying in a statement. BLS, Switzerland's second-largest railroad, has already relied on products from Livesystems to equip its Lötschberger trains and its new Flirts with Passengertv. "With the digitalization of the BLS stations, our entire advertising network gains in attractiveness," Imhof added.
This year, a number of locations outside BLS stations will now follow. They will be equipped with 75-inch screens.
Marketing from Q4 2021
Rollouts are planned at several BLS stops in the area of the city of Bern, as well as at the stations of Belp, Frutigen, Grenchen, Huttwil, Interlaken, Schwarzenburg, and Spiez. Other locations on the BLS commuter rail network are being examined. Marketing of the new advertising spaces is scheduled to start in the fourth quarter of 2021.
The content supplier for the news is the online news portal Nau.ch, which is under the umbrella of Livesystems Holding.
Over 2.6 million contacts daily
According to the press release, the large-area city screen advertising beacons from Livesystems have established themselves quickly and widely over the last three years. Today, they can be found at train stations, in parking garages, in front of shopping malls and at well-frequented places in city centers.
With a growing number of service station stores, Livesystems is experiencing strong growth. Just last fall, Livesystems added over 400 new sites to its portfolio with partners Tamoil and Migrolino (Werbewoche.ch reported).
Together with the screens in public transport, the new marketing network in Swiss Post branches and the online news portal Nau.ch, an advertising campaign on the Livesystems product mix is said to achieve over 2.6 million daily contacts. The total figure does not currently include the "Passengersign" analog offering. According to Livesystems, the analog indoor and outdoor advertising spaces on the vehicle fleet of Verkehrsbetriebe Zürich VBZ achieve a potential of over one million contacts on weekdays.
