With a circulation of 87,000 copies, the very first issue of the regional weekly newspaper Riviera Chablais, votre région. The newspaper is aimed at residents in Vaud and Valais, from Vevey to Monthey. Each region has its own edition, one for the Riviera and one for the Chablais region. The weekly appears once a month in large circulation, distributed free of charge to all households.
With Riviera Chablais closes a gap in the media market in the region, after the newspaper Le Régional 2020 was discontinued (Werbewoche.ch reported). The aim of the new publication is to convey local and regional news, but also news that goes beyond this. Riviera Chablais is a platform for communities, associations, institutions and companies.
For advertisers who are active in the region, this offers an optimal new platform to get in touch with their target audience, as Goldbach writes in a statement. Initially a print-only format, the medium aims to appear online in the near future.
"I chose Goldbach because they already had experience with the Journal de Morges and 24 heures," explains Armando Prizzi, founder and director of Riviera Chablais SA. "The exchange with the management is easy, our idea of sales coincides."