Livesystems equips more than 300 branches of the post office with screens
The new Livesystems marketing network in Swiss Post branches was launched at the beginning of 2021. More than 550 new large digital screens have been installed at over 300 branches. An advertising campaign on the large screens is expected to reach up to 225,000 people daily.
As of January 2021, Livesystems has taken over the exclusive marketing of the former CanalPoste network of Swiss Post (Werbewoche.ch reported). By the end of 2020, more than 550 large-format screens had been installed at over 300 Swiss Post branches across Switzerland, according to a statement from Livesystems. The screens are located in the waiting area and at the point of sale and would thus achieve a high level of attention, according to Livesystems.
"We can offer the advertising market an attractive and stable product despite the Corona year," explains Dragan Dojcinovic, CEO of Livesystems. "The first campaigns were already successfully broadcast at the beginning of January." All bookings with broadcasting until the end of March would also benefit from special introductory discounts.
