Bieler Tagblatt now in the Goldbach Publishing portfolio
Goldbach Publishing is now marketing the Bieler Tagblatt on a non-exclusive basis. The collaboration with Gassmann Media is expected to open up new advertising opportunities for national customers in the Biel-Seeland region.
The Bieler Tagblatt has been an independent daily newspaper in the Biel-Seeland region since 1849 and reaches 46,000 readers daily with a circulation of 16,803 copies. The regional title fully covers daily events inside and outside the region in all areas. From Thursday to Saturday, the daily newspaper is supplemented by the regional background magazine Kontext.
With immediate effect, Goldbach Publishing will market the daily newspaper on a non-exclusive basis and the Bieler Tagblatt will also be bookable for national customers via a Metropool Andok module.
André Dummermuth, Co-Managing Director at Gassmann Media, is delighted about the collaboration: "With Goldbach, we are gaining a national partner who will raise the issue of the qualities of print advertising among decision-makers on the client and agency side and strengthen the genre. Participation in Goldbach Publishing's network helps us to achieve an even stronger market presence and ideally complements our own activities."
