Feratel Switzerland is new OOH marketer in ski resorts
The Spanish car brand Cupra has chosen Saas-Fee as the setting for a spectacular brand staging. Feratel Switzerland is responsible for arranging the exclusive advertising space at 3,500 meters above sea level.
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At the world's highest revolving restaurant, the Allalin, a Cupra Formentor has recently been enthroned in the midst of the glacier landscape above Saas-Fee. The young Spanish car brand has chosen Saas-Fee as the setting for a spectacular brand presentation. Also on board with Amag Import are Saastal Bergbahnen as well as WWP Creative and Feratel Switzerland as the new OOH marketer in ski resorts.
"As a new ski area advertising marketer in Switzerland, it is very important for us to work together with brands such as Cupra to show that high-impact productions on the mountain at 3,500 meters above sea level are possible and have a great advertising impact," explains Moritz Weibel, Head of Advertising Market & Partner Market at Feratel Switzerland.
In Saas-Fee, the name of the new Cupra car brand cannot be overlooked: Various big posters in the ski resort and the Cupra branding of two cable car gondolas draw attention to the collaboration. A special attraction is to be the Cupra Challenge: Ambitious winter sports enthusiasts can compete all winter long on a professionally laid out giant slalom course equipped with a start house and timekeeping.
Extension of services
Feratel Switzerland is a subsidiary of Feratel Media Technologies. The Rotkreuz-based company has recently expanded its business activities. In addition to its core business around technologies and solutions for digital destination management, the company now also offers exclusive advertising space on the mountain in Switzerland.
