Goldbach becomes exclusive marketer of Picstars in Switzerland
Influencer agency Picstars and advertising marketer Goldbach will work even more closely together with immediate effect. Goldbach will market Picstars throughout DACH.
The Picstars agency, in which TX Group holds a minority stake, specializes in data-driven and efficient influencer marketing, a communications discipline that continues to grow strongly and is important.
The 360-degree marketing mix with content playout on various media is not only intended to open up new target groups for customers. The connection of influencers with suitable brands gives an advertising message an authenticity that is more difficult to convey with striking forms of advertising, Goldbach writes in a statement. The company already covers a large part of the customer journey. With Picstars and influencer marketing, the company now wants to authentically address a target group that has not yet been clearly reached, especially one that is young and has a digital affinity.
Goldbach has already realized its first projects together with Picstars. These include a content marketing campaign lasting over two years, which Picstars implemented together with 20 Minuten Advertising for Feldschlösschen.
