Starting shot fired for Watson bookings in western Switzerland
The news portal Watson is expanding into western Switzerland in 2021. The advertising spaces for 2021 campaigns are on sale now. Christophe Théodoloz joins the sales team in February 2021.
On March 1, 2021, Watson launches its presence in French-speaking Switzerland. Watson.ch/fr offers marketers the opportunity to increase their interregional awareness and visibility. Both with language-regional and with cross-country campaigns and communication measures.
"Our analyses show that the combination of German and French-speaking Switzerland is very often booked by advertisers," explains Tarkan Özküp, Chief Commercial Officer at Watson. "I am therefore extremely pleased that with Watson Romandie we can finally offer Swiss brands a national advertising inventory as well."
Christophe Théodoloz new in the sales team
The four-person sales team at Watson will be expanded with Christophe Théodoloz as of February 2021. He was most recently Head of New Business for 20 minutes Advertising and is now moving to Watson. Théodoloz will serve French-speaking Swiss advertisers as Account Director Sales/Marketing from Lausanne.
