Time Switzerland is now part of Goldbach's portfolio
Goldbach Publishing expands third-party marketing business. With Die Zeit Schweiz and IQ Media as new clients, Goldbach's portfolio is enlarged by numerous titles.
The Swiss edition of the weekly The time has been published weekly since 2008 with three extra pages for Switzerland. Zeit Verlag has an editorial office in Zurich, from where the Swiss content is produced for a politically and economically interested readership. The exclusive marketing of the Swiss edition adds a significant title to Goldbach Publishing's third-party marketing portfolio.
Goldbach Publishing - at that time still Tamedia Advertising - entered the field of third-party marketing last fall by taking over the marketing of the print titles of Red Bull Media House and the magazine Annabellewhich is published by the Aargauer Medienverlag Medienart.
Cooperation with IQ Media Marketing
As of June 1, 2020, Goldbach Publishing will start a cooperation with the German marketer IQ Media Marketing. Goldbach Publishing will take over the exclusive advertising marketing of IQ media's titles in Switzerland and Liechtenstein. The print portfolio comprises 18 titles including The time, Time Magazine, Handelsblatt, WirtschaftsWoche and the Daily Mirror.
"With the marketing of IQ Media, we are opening up a new area of business for Goldbach Publishing, thus also opening up the international market for our Swiss clients. Both clients optimally complement our existing range of target groups, and our customers and agency partners are the main beneficiaries," says a delighted Philipp Mankowski, Managing Director of Goldbach Publishing.
