Renault Groupe enters into global partnership with Teads through OMD
Teads has entered into a global partnership with the Renault Groupe via OMD. Publishers such as Spiegel Media, Ströer, Condé Nast, The Economist, The BBC, Apple News and The Washington Post reach 1.5 billion unique users worldwide.
By working with Teads Studio, the integrated creative and data platform, Renault is able to bring media, creative and technology together via OMD. This enables the company to create engaging, data-driven, interactive video and display ads that work on any device and deliver measurable results. Teads helps Renault Groupe develop impactful content and increases the effectiveness of each impression by accelerating and scaling the precision of ad delivery through the use of data and AI. In terms of target audience, the collaboration makes sense: Teads users are more interested in cars than the average internet user in EMEA (+16 %; source: GlobalWebIndex Q3 2018 -Q2 2019 Internet users).
The partnership should enable Renault Groupe to increase awareness, attention and activity along the entire marketing funnel, according to the press release.
Alex Savic, Managing Director at Teads Switzerland: "The partnership with Renault Groupe through OMD is the first of its kind in this category and an important indicator that all parties are interested in driving a digital transformation for Renault Groupe. Our goal is simple: to help them be best in class creatively and build the scale and quality needed to grow the brand in an increasingly digital world."
